"Coffee Consulting" — Est. 2024

Turn Foot Traffic Into Loyal Regulars.

Whether you're launching or struggling to retain customers — Rassie Coffee Consulting builds the systems, training, and quality control to make your shop a local staple.

Book a Consultation →
Cafe interior
Rassie Erasmus, coffee consultant

— Story

"From oven roasts
to precision workflows."

My coffee journey started in 2014, selling cold brew iced coffee at my local church market — then progressing to roasting beans in my mother's oven and smoking out the kitchen. I ran "Ground Coffee Concepts" through university, selling bottled cold brew and roasted coffee to sustain myself and feed my obsession with the craft.

Every weekend I was behind the bar at my local church, pulling hundreds of shots — something I still do to this day. I stepped back from roasting in 2017 to pursue software engineering, but after attending a series of cupping sessions in 2025, I knew it was time to return. Now I'm building my own coffee brand again, and helping cafe owners do what I've always loved: make great coffee, consistently.

— Services

Focused interventions designed to increase consistency, speed service, and give customers a reason to return tomorrow.

01
Quality Consistency
Stop losing customers to bad cups. We implement rigorous dialling-in procedures and quality control checks so your coffee tastes incredible, every single time—open to close.
02
High-Volume Efficiency
Slow service kills cafes. I redesign bar layouts and streamline workflow mechanics so your team handles the morning rush without breaking a sweat.
03
Staff Training
Beyond latte art. I train your baristas on espresso theory, milk science, and hospitality so they become confident ambassadors for your brand.
04
Menu & Recipe Dev
Stand out from the shop down the street. Signature seasonal drinks, perfected batch-brew, and cold brew recipes scaled to drive revenue.

— Contact

Let's get your cafe bustling.

Tell me about your current challenges and I'll map out a plan to elevate your coffee program.